Digital advertising
Digital advertising strategies designed to scale your business from the first week. We implement paid campaigns focused on performance, optimized to attract quality traffic, generate conversions and accelerate your growth from the first moment.
What is SEM?
Professional solutions in creation and web development
SEM (Search Engine Marketing) is the digital marketing strategy that uses paid search engine advertising to increase the visibility of your website. Unlike organic SEO, search engine marketing allows you to instantly appear in the top positions of Google, Bing, Yahoo and other search engines through highly optimized PPC (Pay Per Click) campaigns.
Services
SEM and paid search engine advertisingGoogle Ads campaign management
Configuration, optimization and complete management of your Google Ads advertising campaigns with a focus on maximizing conversions and reducing costs.
SEM audit and competitive analysis
Complete evaluation of your search engine presence and competitive analysis to identify opportunities for improvement and growth.
Multi-platform PPC campaigns
Integrated advertising strategies in Google, Bing and social networks to maximize your reach and obtain qualified leads.
Conversion optimization and SEM growth hacking
Advanced CRO methodologies applied to SEM campaigns to maximize the value of each click and accelerate growth.
Strategic consulting in Digital SEM marketing
Specialized advice for companies seeking to maximize their investment in search engine marketing.
High visual impact advertising creative
Design and development of persuasive creative that stands out from the competition and generates more commitment
Benefits
Why choose Keycode for PPC?
The most trusted digital marketing agency in LATAM and North America with proven results.
Keycode understands consumer behavior in each region, high volume multi-language keywords and the specific trends of international digital markets.
+120 successful PPC campaigns
Daily management of your Google Ads with detailed performance reports.
Guaranteed ROI
We are the only international PPC agency that guarantees results by contract. If you do not achieve the agreed ROI, we return your investment in management.
We design and manage SEM campaigns highly profitable that convert clicks into real customers. Make the most of your advertising budget without wasting a single penny.
Multiply your sales with SEM campaigns
Your strategic partner for paid advertising
Our 6-step process guarantees measurable results from the first month of implementation.
In-depth analysis of your current situation, competition and market opportunities in search engines.
Strategic keyword research
Identifying keywords with high commercial value and conversion potential for your industry
Configuration of Google Ads campaigns
Professional structuring of campaigns, ad groups and tracking settings
Creation of persuasive advertisements
Development of creative and copy that connects with your audience and generates qualified clicks.
Launching and monitoring 24/7
Campaign activation with continuous monitoring and real-time adjustments to optimize performance
Optimization and continuous scaling
Data analysis, A/B testing and constant improvement to maximize ROI and scale results
Contact us
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Frequently Asked Questions
Any doubts? We list the most common ones.
How long does it take to see results in SEM?
The SEM campaigns can generate traffic from the first day of activation. However, full optimization and best results are achieved between 30-90 days of continuous testing and refinement.
Why choose Keycode over other PPC agencies?
Because at Keycode we don't just manage paid campaigns, we create customized strategies focused on real results. Our experience combined with continuous analysis and optimization ensures that your investment translates into sales, not just clicks.
In addition, we are transparent with the data and work closely with you, fine-tuning each campaign to maximize return and minimize waste. With Keycode, you have a partner who understands your business and is committed to your growth.
What is the difference between SEM and SEO?
SEM (Search Engine Marketing) uses paid advertising to appear on search engines, whereas SEO optimizes the website for organic ranking. SEM offers immediate results but requires continuous investment, SEO is long term but "free" once positioned.
Do I need to redesign my website for SEM?
Not always, but we evaluate:
- Loading speed and mobile experience
- Landing pages optimized for conversion
- Technical structure for SEO
- Forms and CTAs staff
- If necessary, we include web enhancements in the strategy.
How do you measure the success of an SEM strategy?
We measure integrated results:
- Total ROI (organic + paid combined)
- Share of Voice (% of market captured)
- Cost per acquisition average
- Lifetime Value of SEM customers
- Organic positions vs. competition
- Conversion rate per channel and combined
