The latest update Google Core Updatelaunched in August 2024, has once again shaken up the world of SEO. As always, these updates aim to improve the quality of search results, but what does this mean for your website?
What is a Core Update?
Core Updates are major changes to Google's search algorithm. Unlike more specific algorithmic updates (such as those related to e-commerce or mobile sites), Core Updates affect a wide range of websites and seek to better evaluate the overall quality of content and user experience.
How does this update affect my site?
If you've noticed changes in your site's organic traffic after this update, you're not alone. Core Updates often cause significant fluctuations in search rankings. Some of the possible reasons behind these changes include:
● Quality of content: Google is placing more and more emphasis on content quality and relevance. If your content is not original, does not provide value or is not well structured, it is likely to suffer.
● User experience: Factors such as loading speed, ease of navigation and mobile optimization remain crucial.
● Authority of your site: The authority of a website, determined by the quantity and quality of the backlinks it receives, remains an important factor.
What can I do?
If your site has been affected by this update, don't be discouraged. Here are some actions you can take:
1. Review your content: Make sure your content is high quality, original and relevant to your target audience.
2. Improve the user experience: Optimize your site's loading speed, improve navigation and make sure your site is responsive.
3. Build quality backlinks: Get backlinks from relevant and high authority websites.
4. Monitor your results: Use analytics tools to monitor your site's performance and make the necessary adjustments.
Need help?
In Keycode SEO Agency in MonterreyWe are SEO experts and can help you better understand the impact of Google updates on your website and develop a solid strategy to improve your ranking in search results.
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